Did you know that beauty is one of the fastest growing industries in the country, particularly for women of color? Have you ever entertained the thought of launching your own brand, but have no clue where to start? Meet Jasmine Lawrence, founder of EDEN BodyWorks and one of the beauty industry’s youngest movers and shakers. After experiencing chemically damaged hair at a young age, Jasmine decided to take matters into her own hands by creating EDEN BodyWorks. Today, she’s sitting down with In Her Shoes to discuss the most gratifying aspects of her entrepreneurial journey, EDEN’s new Coconut Shea collection and how her brand stands out from the competition.
Research shows that beauty is one of the fastest growing industries at the start of this decade. If you’ve ever dreamed of launching a beauty brand or getting into the business and don’t know where to start, COCKTAILS & CONNECTIONS is a must-attend affair. I’m joining forces with a couple of my favorite beauty mavens, Tia Williams of Shake Your Beauty and the Fly Cut and Tricia Lee of Polish Bar to bring you this special experience on Tuesday, June 25th
To commemorate the launch of its new Coconut Shea collection, my client EDEN BodyWorks hosted “Style with EDEN” in New York City on Wednesday, March 20th at Midtown hot spot, Pranna. Guest speakers for the evening included: Celebrity Hair Stylist and Founder of Loving Your Hair with Natural Care, Felicia Leatherwood; BlackEnterprise.com Style Contributor and Image Consultant, Kéla Walker; Latisha Daring, Designer, Ashtyn LLC; and Milly Almodovar, Beauty Editor, Cosmopolitan for Latinas and founder, BeautyLogicBlog.com. The swanky after work affair gave New York City style mavens a chance to dig deep into their favorite topics: hair, beauty, and fashion with some of the best in the business.
What do you get when you put together a panel with six of the hottest beautypreneurs in the industry? Jewels. Yes, jewels! Supreme words of wisdom to fuel your success. On Wednesday evening, Renae Bluitt, creator of In Her Shoes hosted a panel with six of the top women in the beauty industry sharing their tips on defying the odds and coming out on top. The discussion was honest, laced with lots of wisdom, humorous at times, and nothing short of amazing. Over 150 beauty, fashion, and lifestyle mavens mixed and mingled, networked, and enjoyed the conversation while indulging in wine and sweet bites from Evelyn’s Kitchen and Signature 7 Dessert Studios. Check out pics from the evening and stay tuned for the official Mane Moves event video coming soon!
After 10 months of touring the country to celebrate the launch of its new JojOba collection, EDEN BodyWorks hosted its “Brunch with EDEN” series finale in Los Angeles on Sunday, November 11th. Held at the Westin Bonaventure Hotel in downtown L.A., “Brunch with EDEN” welcomed beauty mavens Patrice Grell Yursik (Afrobella), Felicia Leatherwood (Loving Your Hair with Natural Care), Dr. Kari Williams (Mahogany Revolution Hair Salon), and Cassidy Blackwell (Natural Selection Blog) as guest speakers at the invite-only affair. Here are a few pics from this AH-MAZING event that I’m sure you’ll enjoy!
Is your hair starting to feel a bit drier and less luxurious now that the temps are dropping a bit? I’ve got the PERFECT remedy. So excited to share my favorite EDEN BodyWorks product with you at a discounted price! Visit www.edenbodyworks.net today through November 6th to purchase the brand’s JojOba Deep Conditioner at 40%
If you’ve ever run into six beautiful, classy, and uber stylish ladies on the streets of New York City, each rocking their own unique, natural looks, you’ve probably had a Curly Girl Collective sighting! As a united body of natural women, the Curly Girl Collective (CGC) strives to create innovative experiences that foster acceptance and celebration of curls, kinks, and everything in between. Just in time for CGC’s highly anticipated event this Sunday at Brooklyn’s FREECANDY, In Her Shoes sat down with the busy beauties to chat about their inspiration, the biggest misconceptions about the group, and what we can expect from them in the months and years to come
What happens when EDEN BodyWorks takes a party bus filled with New York City beauty and fashion mavens across the state line for Jersey City Fashion Week? Fun and fashion ensues! NYC’s finest crossed the tunnel to attend the Women of Influence fashion show and charity event produced by the Tara Dowdell Group. The invite-only affair, attended by prominent women in business, media, beauty, fashion and politics was hosted at Liberty National Golf Course. The event was truly a night to remember as attendees networked and indulged in prime hor d’oeuvres and delectable desserts
Anyone who follows me on Twitter, Facebook, or Instagram knows I’m all about that #DoWhatYouLove #LoveWhatYouDo life! These hash tags communicate the thinking behind each and every career-related decision I’ve ever made. Mane Moves TV just released a video recap of a recent EDEN BodyWorks’ event I produced in New York City that reminded me
On the heels of the hot and steamy heat wave that hit most of the nation, EDEN BodyWorks and Huetiful have joined forces to help you let “Let off Steam.” While this is the time of year most set aside for relaxation, it’s also jam packed with weddings, travel, your child’s summer activities and let’s not forget, the heat and sun that’s drying out your hair each and every day. EDEN BodyWorks and Huetiful refuse to let summer wreck havoc on your OR your hair. Relieve your hair care worries and let them know why YOU need to “Let off Steam!” today. Click
Afrobella.com and EDEN BodyWorks are joining forces to offer one lucky NYC blogger an ALL-EXPENSE-PAID trip to this year’s Blogging While Brown conference in Philly! As you may already know, this is THE conference to attend if you’re new to the blogging world and/or trying to build your blog’s following and content quality while networking with fellow scribes. I had the honor of receiving the Black Weblog award for “Best Business Blog of the Year” last summer and I must tell you, my Blogging While Brown experience was a truly awesome and insightful one
On March 17th EDEN BodyWorks hit the road to introduce its new JojOba collection to industry movers and shakers with the launch of its “Brunch with Eden” event series. Women from the beauty, fashion, media, and entertainment industries are gathering in the brand’s key markets to get up close and personal with the JojOba collection, enjoy a delectable brunch complete with cocktails, and rub elbows with fellow influencers. Next stop, Atlanta!
Last Saturday evening the South Loop’s CityPoint Loft was the place to be for Windy City natural beauties. EDEN BodyWorks joined forces with beauty bloggers “The Mane Source” and “Natural Chica” to host one of the city’s hottest natural hair meetups to date. EDEN BodyWorks VP of Marketing, Ylorie Anderson, spearheaded the event with PR support from yours truly (via Crush Media). In one word, the night was magical! Over 150+ women converged onto the CityPoint Loft for a night of natural hair trivia, mixing and mingling, EDEN BodyWorks product testing, delectable eats, and natural hair-inspired cocktails.
Special guests included: celebrity makeup artist, Tia Dantzler; the “godmother” of brown beauty blogging, Afrobella; YouTube darlings, Vaughn and Meechy Monroe (The Monroe Sisters); and natural hair expert and makeup artist, Rachel Odom