After 10 months of touring the country to celebrate the launch of its new JojOba collection, EDEN BodyWorks hosted its “Brunch with EDEN” series finale in Los Angeles on Sunday, November 11th. Held at the Westin Bonaventure Hotel in downtown L.A., “Brunch with EDEN” welcomed beauty mavens Patrice Grell Yursik (Afrobella), Felicia Leatherwood (Loving Your Hair with Natural Care), Dr. Kari Williams (Mahogany Revolution Hair Salon), and Cassidy Blackwell (Natural Selection Blog) as guest speakers at the invite-only affair. Here are a few pics from this AH-MAZING event that I’m sure you’ll enjoy!

Afrobella.com and EDEN BodyWorks are joining forces to offer one lucky NYC blogger an ALL-EXPENSE-PAID trip to this year’s Blogging While Brown conference in Philly! As you may already know, this is THE conference to attend if you’re new to the blogging world and/or trying to build your blog’s following and content quality while networking with fellow scribes. I had the honor of receiving the Black Weblog award for “Best Business Blog of the Year” last summer and I must tell you, my Blogging While Brown experience was a truly awesome and insightful one

Last weekend in Chicago was absolutely beauty-full! As the perfect follow-up to Friday evening’s “Treasure Our Tresses” event, celebrity makeup artist Tia Dantzler hosted her first ever “Beauty Elixer” workshop for makeup artists, stylists, and industry peers. While makeup and styling isn’t my area of expertise, I still managed to walk away enlightened and empowered since much of what was discussed can easily be applied to any career. Tia and her well-curated panel of seasoned industry professionals (including our girl, Afrobella), provided guests with insider tips on getting into the business, branding, strategy, social media, PR and marketing

Last Saturday evening the South Loop’s CityPoint Loft was the place to be for Windy City natural beauties. EDEN BodyWorks joined forces with beauty bloggers “The Mane Source” and “Natural Chica” to host one of the city’s hottest natural hair meetups to date. EDEN BodyWorks VP of Marketing, Ylorie Anderson, spearheaded the event with PR support from yours truly (via Crush Media). In one word, the night was magical! Over 150+ women converged onto the CityPoint Loft for a night of natural hair trivia, mixing and mingling, EDEN BodyWorks product testing, delectable eats, and natural hair-inspired cocktails.

Special guests included: celebrity makeup artist, Tia Dantzler; the “godmother” of brown beauty blogging, Afrobella; YouTube darlings, Vaughn and Meechy Monroe (The Monroe Sisters); and natural hair expert and makeup artist, Rachel Odom

It’s so amazing to witness the world’s brightest brands embracing the fly female entrepreneurs we all know and love. Just got wind of this and wanted to share it with you immediately. MAC Cosmetics, which is one of THE hottest lines for women of color, is joining forces with two of my favorite beauty bloggers, Afrobella (Patrice Yursik) and The Makeup Girl (Lianne Farbes) to create custom lip glosses and eyeshadows!

Celebrity Stylist, Felicia Leatherwood Who do some of the hottest celebrities in the industry like Jill Scott, Sanaa Lathan and Will Smith turn to for their hair care needs? Meet stylist to the stars, Felicia Leatherwood. She can weave, relax, color and cut hair with the best of them, but Felicia is known for her

Check out my homegirl and fellow blogger, Patrice Yursik, on TheRoot.com today as she waxes poetic about her previous life as a Miami New Times entertainment editor and the changing relationship between Corporate America and black women. So happy to see larger media outlets continue to recognize and embrace thought leaders in the blogosphere. Much

Patrice Elizabeth Grell Yursik: Afrobella Photo Credit: Dan Chen In Her Shoes: Your blog is a daily must-read for countless women both domestically and internationally. What inspired the launch of Afrobella? Patrice: Thanks so much for your kind description – I work so hard to keep Afrobella a must-read! Afrobella was inspired by the void that

_ AOL Black Voices just got an upgrade, ladies! One of my favorite bloggers, Miss Patrice over at Afrobella.com has joined AOL Black Voices to lend her exceptional writing prowess to the BV Hair Talk blog. As discussed in previous posts like this one, Patrice was one of the first bloggers to extend In Her