Everyone’s favorite Barbadian bad girl, Rihanna, has created countless hits, garnered fans across the globe and graced just about every magazine cover imaginable. Now the young entertainment icon is following in the footsteps of heavy hitters like Mary J. Blige, Beyonce and Mariah Carey to launch her very own fragrance, Reb’l Fleur.
Reb’l Fleur’s marketing campaign will include a Times Square billboard that will be unveiled on Valentine’s Day as well as a 30-second Facebook video.
Rihanna decided to name the product “Reb’l Fleur ” as an ode to a childhood nickname given by her grandmother (which also happens to be her latest tattoo). In Rihanna’s words, Reb’l Fleur is “like high heels with a short, flirty dress,” and has a diverse blend of fruits and flowers.
Cheers to another music artist-turned-Fly Female Entrepreneur!
Miracles & Blessings,