Color Me Awesome
Check On It, Features, In Her Shoes Home | 9 Jan 2012
By In Her Shoes Contributor: Brandis Snagg
30 years and over 300 shades ago, Essie Weingarten set out to create nail polish shades that expressed a woman’s individuality. She felt that nail salons didn’t provide choices that allowed women to be different or reflect their true selves, so she worked diligently to fill that void. Today the Essie Cosmetics brand is an industry leader. The former buyer for Henri Bendel, who’s driven by “being the woman other women trust by providing a quality product” has redefined the way we look at nail colors forever.
Not bad for a woman who stepped out on faith to launch a nail empire in Vegas by testing shades on show girls. They loved the colors and before the fly female entrepreneur knew it, nail salons and spas were snatching them up. It wasn’t long before Essie became the global brand that we know, love, and request at every nail salon visit. Starting today, let your nails share a little something about your personality. Instead of grabbing that safe shade of pink that’s your tried and true, grab a color that’s a bit more daring and totally unexpected. You’ll be surprised, changing something as little as your nail shade for the week can pep up your mood or spark a creative idea for the next big empire.
Your hands make such a statement about who you want to be…
-Essie Weingarten
Happy manis & pedis, ladies!
Tags: Essie, Essie Weingarten
She had the best people to try the shades on. Glad she did because I love krazy shades on my nails.
Such a lovely post!! She is such an inspiration, and I love Essie polish! I polish my nails every week, sometimes twice, and it can definitely be spirit lifting.
I love essie. I also love bright, bold hues on my nails. Simply fab